대학생의 성격특성과 셀프리더십이 창업효능감을 매개로 창업의도에 미치는 영향

[Purpose]This research investigated entrepreneurial intention(EI) which is shown in personality traits and self－leadership of undergraduate who recognize career decision－making and choose start－up. Also, we were to examine what influence personal traits and self－leadership have upon EI, mediated by entrepreneurial self－efficacy(ESE). [Methodology]For this study, 195 students in S university filled out surveys and we measured with Big five personality factors and each sub factor of self－leadership(SL) for ESE and EI and role of mediating effect of ESE. It was analyzed by multiple regression analysis and Baron & Kenny’s mediation regression. [Findings]As the result of analysis, first, natural reward strategies, constructive thinking strategies of SL and ESE have effect on EI more than personality factors. Second, openness, extraversion of personality factors and behavior－focused strategies of SL showed a significant positive influence on ESE. Third, the mediating effect of ESE was valid in the relationship between openness, extraversion, agreeableness of personality factors and EI, and between all of self－leadership and EI. [Implications]From these result, we turn out importance of ESE for undergraduates to recognize start－up as career. Also, in order to make them have formation of confidence and recognize start－up as feasible thing, it seems that self－leadership training is needed on the basis of openness, extraversion, agreeableness.