통합기술수용이론(UTAUT)에 의한 핀테크 결제서비스 사용의도에 관한 연구

As new communication technologies, such as smart phones and the Internet of Things (IOT), emerge, there has been a growing interest in Fintech services, which can offer payment, remittance, and additional services. With this current trend of interest, the Fintech service market is developing by using a mobile payment system all over the world. In this study, the user of information technology has been described each use. To derive a research model based on the integration technology accommodate theory(UTAUT), actual users to explain the determinants what effect to help acceptance of the use of the factors that affect the acceptance of Fintech payment services, and the relationship between each factor was verified. It was found that those using integration techniques have an effect on intention of Fintech payment service use, effort expectancy, social influence, and trust in its service. However, other factors, such as performance expectancy and facilitating conditions, didn't have a positive impact on intention of use. Based on the results of these studies, in order to increase the degree of use of Fintech payment services for users, it is convenient to use than existing mobile payment services. Marketing strategies that try to capitalize on the new trend called Fintech payment services are the influencing factors such as the use of social needs and financial payment the most important security and reliable secure payment services of the relief that is to be prepared.