공공미술 서비스디자인을 위한 증강현실 캐릭터 디자인 연구

This paper proposes to make an Augment Reality character service of convergence of cultural space like public space or public art. To make this happen, the paper analysed Kwangwoon University students whom are the main target of this research. Moreover, we found out awareness and valuableness of public art. Furthermore, to figure out analysed of preference of character and design factors, we did personnel interview and survey. By researching of public art awareness through the students in this research, recognition of public is extremely low. Therefore, the service should develop friendly approach rather than the conceptual approach of public art. Famous public art, rubber duck, is known among the participants and they are highly interested in recreating multiple rubber duck contents by promotion and users in SNS. It tells that to strengthen the communication between visitors and art works in order to provide public art service, offering opportunity to participate for users or creators in art works is one of the essential factors to make actual the service. The results of survey in preference of emoticon character, we conclude several outcomes for AR character design. At first, animal character is the most preference of among other characters. To figure out specified animals character like dog or bear, the survey needs scrutiny for the further study. Secondly, users accepts character which moves with motion and needs of a various emotional expression. As a public art, factors like cute, simple, fun and friendly are required to create public art character such as rubber duck. From this perspective, characteristic of simple and fun are much attractive than characteristic of unique and personality.