디자인 인사이트 추출을 위한 상표 데이터베이스 활용 방안 연구

It is important to acquire design insights that can make maximizing designer’s creative powers, when verbal motives have been changed to visualization in the process of symbol design developments. Trademark DB is being expected as an alternative material which can pass the limit of existing methods. Therefore, this study suggests a method for the process of trademark DB approached in terms of providing qualitative designs through comparing with a preceding research. The steps of above-mentioned method are as follows. Step 1 : Extracting verbal motives drawn by idea conceptions. Step 2 : Changing from verbal motives to Vienna Classification code to use the trademark search system as a result researchers can find figurative marks included figurative elements he want to find. Step 3 : Results of trademark search using Vienna Classification code have been classified to 3 categories which are divided as the presentation of illustration, the formative character and the color. Step 4 : Arranging and elaborating ‘Step 3’ through eliminating duplicated data, unsuitable data compared refined data with symbol concepts and a directivity of the design development. As a results of comparing this study with a preceding research, outcomes from this study have directly approached what designers want to draw more than a preceding. Also it could collect a variety of data objectively.