축제 체험요소(4Es)에 따른 감정반응(PAD) 연구

Purpose of this study is to verify that Festival Experience Factors influenced Emotional Responses. The Festival Experiences comprise Escape, Esthetic, Entertainment and Education. Then, The Emotional Response is consist of three factors which are Pleasure, Dominance and Arousal. Thus, a concent validity and a convergent validity confirmed. Also, their reliabilities confirmed. It is summarized as follows that the result of hypothesis examined about influence relationship between the Festival Experiences and the Emotional Response. Four factors of the festival influence, Escape, Esthetic, Entertainment and Education, have a positive effect on three emotional response factors: Pleasure, Dominance and arousal(H1-H9). Education experience, one of the festival influence factors, do not has relevance to Pleasure and Dominance, derived from Emotional Response factors(H10, H12). However, it has relevance to Arousal(H11). Therefore, Influence relationship between the Festival Experiences and the Emotional Response was verified in part. As a result, It was examined in advanced research that the experience factor partly influenced the emotional reaction. Therefore, a further study should focus on the experience factors and needs to be made with regards to apprehend nature and characteristic of object. Also, a further study should design to limit ranges which are only needed experience factors.