다국적기업 사회적 책임활동(CSR)의 통합 피라미드 모델에 관한 연구

The objectives of this study is to review previous research about MNE social responsibility activities and suggest integrated corporate social responsibility model of MNE. The concepts and domains of MNE CSR have evolved from Carroll’s global CSR pyramid into Porter’s strategic CSR and CSV(creating shared value). First, based on the classical CSR pyramid model, Carroll defined MNE global CSR pyramid into economic, legal, ethical and philanthropic responsibility. This concept provides fundamental framework of corporate social responsibility. Second, Luo classified MNE CSR activities as ethical codes, organization credibility, philanthropic contribution and resource accommodation. Third, Porter and Kramer also conceptualize responsive and strategic CSR, emphasizing on business linked activities for competitiveness as well as CSV focusing social innovation, investment and community involvement. This study suggests ‘Integrated pyramid model’ of MNE CSR, combined key attributes of Carroll, Luo, and Porter & Kramer. The structure of integrated pyramid model is based on Carroll pyramid concept and the components are consisted of 5 domains that are added social innovation and investment on Luo 4 types classification. This integrated pyramid model is embedded evolving CSR 2.0 and emphasizes the importance of social investment both to solve social issues and to find new business opportunities. This study provides some strategic CSR cases linked to business and social investment.