참여 기반의 공익캠페인 디자인 사례 유형 연구

Today's fast-developing media environment has been changing the way of people's communication greatly. Now people are communicating actively and reproducing the messages rather than taking the information unilaterally. This kind of trend can make the marketing communication environment and design approach change. This study pays attention to the participation-based design focused on experiences and interactions of the public in the new type of design approach. By using those, It conducts a case study research related to the public campaign design. Firstly, to understand the participation-based design, the notion of 'participation-based' is organized by the preceding research analysis. Secondly, the type and degree of participation is divided and then the framework is made to study the public campaign design case. Lastly, detailed cases are categorized variously by type. When the participation-based design case is classified, it is divided into three parts, the flexibility of expression, level of difficulty in design expertise and creation level. In this case, the participant pays attention to the value formation process within one's experiences. If the participant creates an emotional value in the whole process, this can have an impact on the level of immersion and durability in campaign. This study has a meaning that a foundation is made for suggesting systematic approach in the participation-based public campaign as well as the participant's experience is important to deliver the message effectively in the successful public design