베트남 내 기업의 사회적 책임(CSR) 동향과 유형 연구: 한국, 베트남, 일본 기업의 SR활동을 중심으로

As the interest and expectation for Corporate Social Responsibility (CSR) continuously grow up and the international standards for CSR are more and more popular in Vietnam, and many MNCs (Multinational Companies) confront a big turning point in doing businesses in Vietnam. This study reviewed the sociocultural background for the reason why CSR has emerged as a critical issue in Vietnam, and accessed which SR activities are considered as the more important ones than others in Vietnam. In addition this study did a field survey for Vietnamese young people in order to access the CSR recognition. Through the survey, this study analyzed the corelation between SR activities and brand trust, and the corelation between SR activities and consumers’ purchasing intention. As a result it turned out that there exist meaningful relations among them. At the case studies for the SR activities of Vietnamese, Korean, Japanese firms, the SR activities of Vietnamese firms were more close to the defensive CSR but Korean SR activities generally were between the responsive CSR and the strategic CSR. However Japanese firms more oriented for the strategic CSR rather than the responsive CSR. Furthermore some of Japanese SR activities turned out to come close to CSV (Creating Shared Value) model with the help of systemetic collaboration among Japanese government, Japanese firms and global NGOs.