디자인비즈니스 가치 확장을 위한 패러다임 변화 연구

This study is to explore the changes in direction and value of design based on contemporary design role mechanism, which age paradigm and trend is mainly composed of a fusion thinking and creative economy. Because design is inherently role was responsible for providing the design services that the client needs, in a deviation properties it can be referred to in the field, which plays a very microscopic role industry. But times are changing, and at the time required a great deal of power, it have just arrived that designers will not restrict the area of design only in activities attributed to the styling. Leaving the bases of these roles, it is time to rethink the role required because what is needed to successful entrepreneur like Steve Jobs is the ability to choose and determine the design, which is enough to be seen as a yardstick to gauge the company's success. Government economic policy has emphasized the creative economy. This policy stance will be able to find the cause of the synergies and explosive power having the creative economies and also the cause of generating very high profits which is competitiveness added by the successful creation of economic value. In view of this paradigm, design is the best field, which can capture the mechanism of creative role. Therefore, this research is for encouraging the value of the design business market.