패키지 디자인의 친환경요소 연구를 통한 전략연구; 쇼핑백 디자인을 중심으로

Keyword, such as “Environmentally friendly”, “Eco”, “Recycle”, “Health”, and “Green life”, have been drawing people’s attention since the advent of industrial society. Recently, the idea of “Eco-friendly” is not only extended to environment and product, but also to the area of package. Thus, it has been attracting the attention of customers, companies and designers. Despite of various efforts of experts, however, the practice of eco-friendly package is unsatisfactory. Therefore, the paper focused on the current status of research in regard to eco-friendly package, the reestablishment of concept, and on the package design: shopping bag in particular. Design component of recycleable shopping bag was suggested through selecting component that are sustainable according to previous research and hypothesis and analyzing consumer’ preference by conducting survey. As a result of the research, users did not concretely differentiate “Strength”, “Usability”, and “Sensibility” of shopping bag. It was known that users, when selecting the component for the quality of shopping bag, care more about the thickness of shopping bag rather than the type of material used to manufacture shopping bag. Moreover, it was inferred that design of shopping bag has a need to be completed by maintaining trend, brand image, and minimal color choice. It’s purpose is to clearly establish the components of eco-friendly shopping bag by reflecting opinions of consumer who actually utilizes shopping bag in eco-friendly manner and to suggest guidelines for eco-friendly package. This study enables application, in terms of methodology, the other similar package design and enable effective, practical use of eco-friendly package.