항공사의 사회적 책임활동이 조직신뢰 및 조직몰입에 미치는 영향: 항공사승무원을 대상으로

The purpose of this study is to examine the effects of corporate social responsibility(CSR) on organizational trust and organizational commitment in airlines. A convenience sample of 350 flight attendants were surveyed and 327 usable questionnaires were analyzed, excluding 23 missing questionnaires. In this study, nine hypotheses based on literature reviews were employed. The questionnaire was also developed based on previous studies. According to the literature review, corporate social responsibility was divided into ‘economic responsibility’, ‘legal responsibility’, ‘ethical responsibility’, and ‘philanthropic responsibility’. The findings of the study were as follows. First, ‘economic responsibility', ‘ethical responsibility', and ‘philanthropic responsibility' had a positive effect on organizational trust, while ‘legal responsibility' had no effect on organizational trust. Second, organizational trust had a positive effect on organizational commitment. Third, ‘economic responsibility', ‘ethical responsibility', and ‘philanthropic responsibility' had a positive effect on organizational commitment, while ‘legal responsibility' had no effect on organizational commitment. In this study, organizational effectiveness by internal staff in airlines was validated on corporate social responsibility. Therefore, airlines should conduct corporate social responsibility well, and they should make an effort and employ corporate social responsibility strategies to strengthen their overall employee morale and brand competitiveness.