대학생의 개인 창의성과 자기효능감이 창업의지에 미치는 영향에 관한 연구

This study was conducted to research the effect of college student's creativity and self-efficacy on entrepreneurial intention. The creativity was comprised of fluency, originality, flexibility, logicality, risk-taking, and openness. The data was collected through a survey using college students as objects and 265 copies of the questionnaires were eventually. The study result was as follows. First, originality and risk-taking of the creativity appeared to have a positive effect (+) on entrepreneurial intention. On the other hand, fluency, flexibility, logicality and openness of the creativity appeared to have no effect on entrepreneurial intention. Secondly, self-efficacy appeared to have a positive effect (+) on entrepreneurial intention. The academic implications of this study were: first, under the situation of which the studies about creativity on entrepreneurship are rather inadequate, this study is carried out with respect to influential factor of creativity in regard to entrepreneurial intention, second, obtained the result that the effect of which creativity has on entrepreneurial intention varied for each characteristic of creativity. In practise, this study implies that entrepreneurial intention can be increased through practical and systematic entrepreneurship education designed for increasing creativity and self-efficacy.