농식품 분야와 ICT 접목을 통한 창업기회 도출 : 전북지역의 사례를 중심으로

This paper investigates the entrepreneurial opportunities or venture business opportunities to be created in the process of the convergence between information communication technology(ICT) and agricultural foods. Particularly, we focus on the cases of Jeonbuk Province that tries to foster agriculture and foods industry strategically. Considering the point that the previous studies were weak in terms of exploring the entrepreneurial opportunities, we develop the model emphasizing on the aspect of newness of opportunities. The model classifies four types: 'recognized' opportunity(Type Ⅰ), 'discovered opportunity of supply/production(Type Ⅱ), 'discovered' opportunity of demand/market(Type Ⅲ), and 'created' opportunity(Type Ⅳ). According to the classification, the paper analyses the four cases having been implemented so far in Jeonbuk Province, and suggests some opportunities by type. The results show that the entrepreneurial opportunities have been mainly induced by the change of government policy, and commercialized by the active supports of the Korean government. However, to utilize efficiently and effectively ICT in the field of agricultural foods, private companies or entrepreneurs should try to get opportunities, develop products/services, undertake commercialization, and cultivate a market in their own way.