노인요양원의 내부마케팅요인이 조직유효성과 지각된 서비스품질에 미치는 영향에 관한 연구

The purpose of this study is to identify the influence of internal marketing factors, organizational effectiveness on perceived service quality of elderly care facilities. This study drew practice factors of internal marketing factor for elderly care facilities to increase the employees' satisfaction, and through this investigated the effects of internal marketing factor on organizational effectiveness(motivation factor, job satisfaction, organizational commitment). And this study tried looking into direct and indirect influences among each of the composite concepts - motivation factor, job satisfaction, organizational commitment and perceived service quality. For the study subjects, 291 employees were selected to be surveyed. 283 employees were selected as a final significant sample after having ruled out 8 employees judged to contain unreliable and insincere answers. Summary of data analysis under this study is as follows, First, internal marketing factor appeared to have positive influence on motivation factor and organizational commitment while job satisfaction didn't. Second, Statistically among the motivation factor, job satisfaction, organizational commitment were shown to not have an impact. Third, organizational commitment appeared to have positive influence on perceived service quality, while job satisfaction and motivation factor didn't. Based on these findings, the implications and the limitations of the study were presented.