복음적 경영을 지향하는 기업에서의 사회책임활동 모형

This paper is discussed on the issues about the corporate social responsibility (CSR). Typically Many firms are pursuing the management's performance, as this means that the goal of this firms are to achieve their survival and continual growth. Inherently they implement the economic responsibility activities of CSR, including job creation and social contribution etc,. If so, how should it be the CSR activities in the evangelical firms’ and general firms’ while considering that faced a competitive environment inevitable? In this paper, a new CSR model for evangelical firm’s is suggested which framework considers the priorities of CSR activity areas and CSR’s activity orientation. New CSR model suggested for evangelical firms’ emphasizes that the priorities of CSR activity areas have to converted as legal responsibility → ethical responsibility → evangelical responsibilities → economic responsibilities. Also, CSR’s activity orientation for evangelical firms’ must focus to the Lord's mission to contribute to the gospel with precluding or giving up the approach in the perspectives of marketing strategy, even humanism perspective. And evangelical firms’ CSR’s activity in this model is not seeking the interests of their own name in order to maintain the christ’s name and purity.