지역사회서비스 창업에 있어 관계마케팅에 관한 연구: 관계신뢰와 관계만족 요인을 중심으로

The purpose of this study was to verify the relationship marketing factors(relationship orientation, mutual disclosure, customer orientation) may specifically affect the relationship trust and relationship satisfaction of community services. To investigate such research question, this study was to execute the questionnaire from an the users of the child․adolescent psychological support service which represents as part of community services. From the result of this research above, it may be summed up as follows. First, this study has found out that the higher the customer orientation of relationship marketing factors, the higher the relationship trust. Second, this study has found out that the higher the relationship orientation of relationship marketing factors, the higher the relationship trust. Third, this study has found out that the higher the customer orientation of relationship marketing factors, the higher the relationship satisfaction. Fourth, this study has found out that the higher the mutual disclosure of relationship marketing factors, the higher the relationship satisfaction. Implication of this study can contribute to enhance the relationship trust and relationship satisfaction of community services through the relationship marketing.