부동산중개서비스 품질 개선방안에 관한 연구

This study intends to develop quality improvement strategy of real estate brokerage services which is critical to survive in the fierce real estate services markets. We investigated related prior literatures and analyzed current real estate brokerage services markets. In addition, a questionnaire study for various groups of interest was conducted to find out some guidelines and implications to improve the service qualities. As a study result, satisfaction level of user groups was quite a low comparing with real estator's own thought. For increasing service levels, professionalism, reliability, problem solving ability should be upgraded utmost. More in detail, market analysis ability, custom relationship management, administrative procedures, transaction safety areas should be in need for its prolonged substantiality in the domestic real estate services market.