기술창업기업의 경영전략에 관한 연구

The purpose of this study is how to convert a loss-making company into a profit-making company by implementing management strategy. Most technology- based startups tend to run technology oriented management and face the valley of death in research and invention stage and cross the chasm between the early market and the mainstream market. Only a few startups survived while passing through the valley of death and crossing the chasm through management strategy. Management strategy is to turn the company from a negative point – caused by the valley of death or the chasm – to a position one, and to reverse the position from loss to profit. To prove the usefulness of management strategy for business failure, a case study of LS Cable Co,. Ltd was conducted. The main results of the study were as follows: Firstly, all the technology-based startups did not succeed without the alliance between management strategy and technology. Secondly, after achieving their core competency, startups showed a tendency to diversify their products and businesses. Finally, it was highly recommendable to adopt the combination of two or more categories of turnaround strategies when passing through the valley of death and the chasm. It is suggested that various activities on management strategies using small sized company’ business success or failure should be made.