사회적 기업의 정체성 형성과정에서 지역과 산업의 역할

Social enterprises have been concerned with the social problems and their market survival, simultaneously. They show diverse types of organizational identities in order to pursue such hybrid goals. This study examines how the social enterprises shape their identities. In particular, it focuses on regional and industry environments that influence the types of the organizational identities of the social enterprises. This study categorizes 219 social enterprises, founded in the environmental sector, into social oriented single identity, business oriented single identity, and mixed identity enterprises using the 2014 and 2015 Social Enterprise Directory published by Korea Social Enterprise Promotion Agency. Findings are as follows: First, there are more social enterprises with a single identity in the metropolitan environment, compared to ones in the non-metropolitan environment, and social enterprises with a mixed identity are more likely to be established in the non-metropolitan environment than ones in the metropolitan environment. Second, there are more social enterprises with a social oriented single identity in the emerging industry environment than ones in the mature industry environment. Also, more social enterprises with a business oriented single identity are formed in the mature industry environment than ones in the emerging industry environment.