스포츠용품기업에 대한 사회적 책임활동과 공중관계성이 기업명성에 미치는 효과: 체육전공 대학생들을 중심으로
Effect of Sport Goods Company's Corporate Social Responsibility and Public Relationships on Corporate Reputation: Focused on Students Majoring in Physical Education
안상현(성결대학교); 허철무(성결대학교)
25권 4호, 685~698쪽
초록
The purpose of this study was to examine the effect of sport goods company’s corporate social responsibility and public relationships on corporate reputation focused on students majoring in physical education. Total of 229, students majoring in physical education participated in this study. The results were as follows. First, sport goods company’s corporate social responsibility influenced positively on public relationships. Second, sport goods company’s corporate social responsibility influenced positively on corporate reputation. Third, sport goods company’s public relationships influenced positively on corporate reputation.
Abstract
The purpose of this study was to examine the effect of sport goods company’s corporate social responsibility and public relationships on corporate reputation focused on students majoring in physical education. Total of 229, students majoring in physical education participated in this study. The results were as follows. First, sport goods company’s corporate social responsibility influenced positively on public relationships. Second, sport goods company’s corporate social responsibility influenced positively on corporate reputation. Third, sport goods company’s public relationships influenced positively on corporate reputation.
- 발행기관:
- 한국체육과학회
- 분류:
- 체육