글로벌 3강과 국제경쟁력 비교분석을 통한 현대·기아차의 추격전략 연구

The objective of the study is to propose the catch-up strategy of Hyundai․Kia to become the globally leading company in the automobile industry. For this, we try to compare Hyundai․Kia with three leading automobile companies: Toyota, VW, and GM by using the Generalized Double Diamond Model. As a result, we present three ways that Hyundai․Kia can become a "First Mover." The three strategies are：1) controlling increase of wage, raising productivity, and increasing R&D investment 2) increasing overseas investment of the small and medium sized automobile factories 3) pursuing the two tracks strategy of a public car and a prestige car more aggressively. This study is significant in the fact that it presents the catch-up strategy of Hyundai․Kia in the automobile industry, of which the leaders can not be changed easily, by the Generalized Double Diamond Model approach.