기업특성이 지식재산 정책 선호에 미치는 영향 분석

This study analyzed the impact of firm industry and IP activity characteristics on the need for an Intellectual property(IP) creation, utilization and protection policies by using the Survey on Intellectual Property-Related Activities in Korea in 2012. Empirical analysis was employed to the Multivariate Probit Model to take the interrelationship of individual policies into account. The results of the analysis are as follows. First, the recognition of the need for IP creation policies is correlated with one other. In other words, companies with a high need of a particular IP creation policy should also highly recognize the need for other policies. Second, firms with high utilization rates of IPRs represented by patents had a higher preference than for various IP policies. Third, activities related to IP and the innovation capacity of firms were found to provide a significant effect on firms’ preference for IP policies. Fourth, the companies belonging to the low-technology industry with experienced infringement of IPRs highly recognized the need to strengthen the crackdown on fake and imitation goods. Therefore, in order to increase the effectiveness of government policy, it is important to attract interest of the companies for IP policies through tailored policies to the characteristics of the firms rather than promoting various policies. In addition, the crackdown on fake and imitated goods will be able to enhance the effect of enforcement when it is run around areas where a lot of infringement occurred in low-technology industries. However, this study has limitations in terms of timeliness of policy recommendations due to limitations in access to recent data.