창업기업의 혁신전략과 혁신문화가 역동적 역량과 기술적 역량을 통해 경영성과에 미치는 영향에 관한 연구

The Korean economic paradigm is changing from the resource-base to the knowledge-base and the importance on the startup having the innovativeness and flexibility is becoming big. The innovativeness can be regarded as a core capability necessary to the foundation activation and successful foundation of the startup that is acting as a core element of the Korean economic growth. Through this study, the causal relationship that the innovation strategy and innovation culture necessary to the company among the innovativeness on the existing startups influenced the corporate performance through the dynamic capability and technical capability was empirically analyzed synthetically. A total of 203 completed questionnaires were collected from CEO or staff members of startup, and a financial incentive was provided to participants. We applied a structural equation modeling technique to analyze the data. To test the hypotheses the research model was analysed with the partial least square method. The results reveal that all paths are statistically valid. According to the study result, since the innovation strategy and innovation culture of the startup influence the dynamic capability and technical capability, it is possible to expect the performance of the startup if applying the innovation strategy and innovation culture in accordance with the environment of the startup.