디지털 사이니지 이용에 따른 개인정보 보호 및 활용의 균형

Digital signage is a communications medium characterized by a dynamic display presenting messages in a public environment. The digital signage unit is equipped with sensors or cameras in the device, collects some information from by-passers(individuals or general public), processes it in a digital form, and provides customized information back to them. The general public will get information suitable for them, companies will have good chances of consumer-friendly interactive marketing, and the digital signage industry such as digital signs, equipment, or software will be greatly developed. While digital signage provides much benefit, it causes the privacy problem. Without solving the privacy problem, the public would not like the idea of digital signage, companies would hesitate employing and utilizing digital signage, and digital signage would not be developed. This paper intends to identify the privacy problem arising in digital signage, and suggests that some privacy guidelines be issued by the government or industries. And this paper recommends some principles of guidelines for the protection of privacy.