호텔기업의 사회적 책임활동이 조직신뢰 및 충성도에 미치는 영향 - 호텔구성원의 감정반응을 매개로 -

This study aims to examine whether the perception of corporate social responsibility along with positive image for organization and task among individuals working in a hotel can enhance their Organizational trust and loyalty toward their respective organization with emotional responses as a mediating factor. That is to say, this study aims to examine the effects of the CSR activities of hotel companies on the trust and loyalty of their organizational members through emotional responses. To this end, this study aims to make use of empirical analysis. On the basis of the research findings, this study will present implications on the perception of hotel organizations among their members and the direction of efficient human resource management in relation to the CSR activities and business management of hotel companies in the future.