프로축구의 관람요인이 지각된 가치, 관람만족 및 재 관람의도에 미치는 영향

The purpose of this study is to present and identify the relationship between the spectating factors and the perceived value, spectator satisfaction and re-purchasing intention in Korea professional soccer. The spectating factors were composed of facility factor, game power factor, fee factor, promotion factor. The subjects were from the spectators who went to watch the games of Daejeon citizen soccer team, which was first ranked in Korea professional soccer league. The total number of sampling was 200, however among them, the sampling of 46 was not included because they were not relevantly responded. With the results of questionnaire, SPSSWIN Ver. 13.0 was employed to process data. The validity was the first analysed through frequency analysis and reliability analysis, and then, testing the goodness of fit of the research model, the individual hypothesis was verified through correlation analysis and regression analysis. The result shows as follows. First, the spectating factors of the professional soccer was found to positively affect the perceived value. (The facility factor, game power factor, fee factor, promotion factor were found to positively affect the perceived value). Second, the spectating factors of the professional soccer was found to positively affect the spectator satisfaction.(The facility factor, game power factor, promotion factor were found to positively affect the spectator satisfaction. But fee factor was not found to affect the spectator satisfaction.) Third, the perceived value was found to positively affect the spectator satisfaction. Fourth, the perceived value was found to positively affect the re-purchasing intention. fifth, the spectator satisfaction was found to positively affect to the re-purchasing intention.