병원역량이 경영성과에 미치는 영향에 관한 탐색적 연구- 서비스지향성과 고객지향성의 매개효과 검증을 중심으로 -

Medical environment of rapid change and intensified competition among medical institutions according to the hospital, the hospital management strategies to increase internal capacity and service orientation, organizational structure, which focuses on competency based management is focused on achieving results. Therefore, the relationship between Competencies and organizational performance is important to convert organizational structure with service-oriented and customer-oriented organization for service providers rather than mechanical, organic organizational structures. The company's employees and customers to meet the direct service companies, especially service representative can be called human touch in health care is emphasized. In this study, in such relationships to enhance business performance management strategy to the hospital's internal capabilities of the hospital are performed in terms of organizational service orientation, and would appear in terms of employees, property, employees and the impact on customer orientation Medical management of variables affecting the performance of what will be discussed. The results of hospitals overall business strategy, direction and challenges sought, as well as corporate policies and marketing strategies to contribute to, and even medical facilities for a rapidly changing environment, change and uncertainty about the competitive advantages the achievement is expected to appear.