노인전문병원의 의료서비스 품질이 고객만족과 재이용의도에 미치는 영향

The Purpose of this study is to explain effect of medical service quality on the customer satisfaction and intention to revisit of geriatric hospital. Medical service factors of geriatric hospital were classified into nine factors; tangibles, reliability, responsiveness, assurance, empathy, spy, cone, access, and amenity by review the literature. Two hypotheses are offered with the previous researches, and the first was described by nine sub hypotheses. To verify these hypotheses, 198 valid sample data were collected and the data were examined using statistical analyses including frequency analysis, exploratory factor analysis, reliability analysis, simple linear regression, and multi-linear regression analysis. According to the results of simple linear regression analyses, nine factors of medical service quality have a significant positive effect to customer satisfaction individually. In addition, customer satisfaction have a significant positive effect to intention to revisit. Especially according to the result of multi linear regression analyses, just three factors of medical service quality: tangibles, reliability, assurance have a significant positive effect to customer satisfaction.