노인전문병원의 여가프로그램과 고객만족에 관한 연구
A Study on the Recreational Program for Senior's Specialized Hospital and Customer Satisfaction
이양원(공주대학교); 최호규(공주대학교)
2권 1호, 43~66쪽
초록
본 연구는 노인전문병원에서 일반적으로 이루어지고 있는 여가프로그램의 유형을 살펴보고, 여가프로그램의 만족도가 환자의 특성에 따라 어떠한 차이가 있는지, 개별 여가프로그램의 만족도가 노인전문병원에 대한 전반적인 만족도 형성에 어느 정도 영향을 미치는지를 파악함으로써 노인전문병원에서 여가프로그램을 기획하고 실행하는데 필요한 기초적인 정보를 제공하는데 그 목적을 두고 수행되었다. 설문분석은 SPSS windows 18.0 패키지를 사용하였으며, 기초통계를 위한 빈도분석, 기술통계, 그리고 여가프로그램 만족도가 고객만족에 미치는 영향을 검증하기 위해 상관분석 및 다중회귀 분석을 실시하였다. 그 결과, 성별에 따른 신체활동 프로그램의 세부 프로그램별 만족도는 통계적으로 유의한 차이를 보이지 않는 것으로 나타났다. 그러나 원예치료 프로그램의 상추심기와 텃밭가꾸기, 음악치료 프로그램의 음악감상에서 남자 환자보다 여자 환자의 만족도가 높은 것으로 나타났으며, 미술치료 프로그램에서는 색종이접기에서 여자 환자보다 남자 환자의 만족도가 높은 것으로 나타났다. 성별에 따른 종교치료 프로그램별 만족도는 성경공부, 찬양예배, 워십, 말씀설교 등 모든 세부프로그램에서 남자보다는 여자의 만족도가 높은 것으로 나타났다. 연령에 따른 신체활동 프로그램, 원예치료 프로그램, 음악치료 프로그램의 만족도는 통계적으로 유의한 차이를 보이지 않았으며, 미술치료 프로그램의 색칠하기와 그림그리기, 종교치료 프로그램의 성경공부의 만족도에서는 통계적으로 유의한 차이를 보였다. 여가프로그램별 만족이 고객만족에 미치는 영향을 알아보기 위하여 다중회귀분석 전 선행분석으로 실시한 상관분석에서는 원예치료 프로그램과 미술치료 프로그램 간에 상관성이 가장 높았으며 원예치료 프로그램과 음악치료 프로그램이 고객만족에 높은 수준의 선형상관성을 보였다. 그러나 다중회귀분석에서는 원예치료 프로그램 만족, 음악치료 프로그램 만족만이 고객만족에 통계적으로 유의한 긍정적인 영향을 미치는 것으로 나타났다.
Abstract
The purpose of this study is to investigate a recreational program for a senior's specialized hospital and customer satisfaction based on the sex and age of patients and to confirm how the customer satisfaction could affect on overall satisfaction of the hospital through an empirical analysis. This study was conducted through a survey at senior's specialized hospitals in Chung-Nam district. The survey was answered by a patient or an authorized person with presence of the patient, and basic inquires about age and sex were included in the survey to estimate the differences made on the recreational programs based on age and sex and the reason for attending a senior's specialized hospital was asked to evaluate the reason for attending a senior's specialized hospital. Also, among the programs that were conducted at the hospital, the programs that patients actually participated were investigated. The analysis of the survey revealed that female patients were almost twice more than male patients. The major reasons for attending the hospital were aggravating heath and no one to take care of 76% of participants were attending recreational programs, and religion therapy program and physical activity program were most frequently participated programs according to a multiple reponses question. there were no noticeable differences on the satisfaction rate based on gender. However, in case of an art therapy program, male participants showed higher satisfaction rate(3.96) compared to female(3.37) and female participants showed higher satisfaction rate on a gardening therapy program, a music therapy program and a religion therapy program. According to analysis based on age groups, no apparent differences for the satisfaction rate on a physical activity program, a gardening therapy program and a music therapy program were showed between different age group. However, 60s satisfaction rate was significantly higher for a drawing and coloring program in a art therapy program and 50s and 80s showed higher satisfaction rate on a religion therapy program. We would like to make following suggestions to improve the recreational programs for a senior's specialized hospital based on the study. First, the satisfaction rate on provided recreational programs could influence on overall satisfaction rate of a hospital more than the satisfaction rate on an actual medical service. Therefore, it would be necessary to provide more specialized and professionalized recreational programs. Also since the satisfaction rate could be varied upon gender and age groups and each nature, these programs should be designed to meet each need. However, the this study had included only a limited number of senior specialized hospitals located in Chung-Nam district and most of participants were seniors and some had difficulties of expression their opinions without help of a nurse, a care giver or a guardian. We therefore recommend that future study should be developed with greater range of patients and to enhance the quality of service of a senior specialized hospital with qualified medical service and recreational programs.
- 발행기관:
- KNU 기업경영연구소
- 분류:
- 경영학일반