전통시장 상인회 조직 활성화를 위한 전략경영체계 및 실행체계수립 : B전통시장 컨설팅을 중심으로

"B traditional market" is a mid-sized traditional marketplace located in Bucheon city. Currently it seems vibrant with life and energy, and is seemingly without problems. But if you look into the market in detail, you will find circumstances surrounding the market is quite threatening. These days, SSM(Super Super Market), the modernized distribution institute, could be a threatening competitor at any time. Furthermore the government‘s 'New Town Plan" restricts the market from self modernization. These factors touch off the customers to break away from the market continuously, that leads the market to meet the critical crisis-"to be or not to be". There must be a main group in that traditional market that is able to recognize the imminent potential problems and design the provision strategy. The group must also be able to design and execute the mid and long term development plan for this "B traditional market". The critical point is whether such competent group exists or not in this market. Unfortunately, the competency of current merchant association of this market is insufficient to carry out these tasks. They need outside experts' help to carry out these assignments. This report is about the case story which the "B traditional market" merchant association designed strategic management and implementation system with the help of the outside experts.