외식프랜차이즈 결정모델과 성공요인에 관한 연구

Through a theoretical review of advanced studies of several researchers, this study tries to establish the concept of franchise and franchise of food service, and then it will aim to establish the decision models of food service franchise and its success factors. As the world is globalized, franchise industry has grown rapidly as a high potential industry contributing to the national economy and the majority of companies have introduced the franchise system and utilized it as a method for their rapid growth. Especially in a food service industry this phenomenon has become remarkable since the recognition− that the franchise system is convenient and ensures higher success- spread. However, among industries, especially the franchise system that is concentrated on a food industry has not completed establishing the concept of decision model and success factors in detail compared to the importance of it. In this context, this study combines the concepts of advanced studies, analyzes the theoretical models and tries to establish the success factors of food service franchise. As a result, to make a successful franchisee, the franchiser with a codified system should manage and administrate a franchisee continually. And the franchisee should choose the franchiser that consumers prefer and be managed in a way to cooperate with the franchiser.