외식프랜차이즈의 신뢰와 관계결속이 재계약의도에 미치는 영향

The purpose of this study is to investigate The Effects of Support, Interactional Justice and Moral Hazard of Food Service Franchise System on the Relationship Solidarity. Domestic food service franchise business, which accounts for just more than half of the whole franchise business, suffers from various problems such as the difficulty of small scale, the poor management of head office, the excessive competition of peers, the lack of distribution infrastructure and the low level of business management information because most franchisees are small and subsistence stores except for a few large companies. The sample of this study was selected in the companies with more than 100 participating franchisees among the companies (fast food, bakery, chicken, Korean food, hof/liquor, drinks/coffee/ice cream company) registered in the Korea Franchise Association. Those companies must have franchise headquarters to subsist for more than 5 years. Questionnaire survey period was 1 month from November 20st to December 20st 2015. 300questionnaires were distributed and 245 questionnaires were collected, 220 questionnaires were used in empirical analysis except for 25 questionnaires responded insincerely. As a result of the hypothesis test, support and interactional justice have a favorable effect on trust, while conflict and moral hazard have a negative effect. Also support, conflict and interactional justice have a favorable effect on the relationship solidarity, while moral hazard has negative consequences. Truth and relationship solidarity have a positive effect on re-contract intention. Therefore, the Franchisees are willing to renew the contract because of trust and relationship solidarity with the Franchise headquarters.