게슈탈트 시지각 효과의 수사적 분석에 관한 연구- M. C. Escher의 Verbum을 중심으로 -

This research attempts to demonstrate the detailed form and the induction mentality of the communication effect. By expanding the previous research system that only focused on simplicity, attention and association, this research aims to verify the visual perception effect caused by a grouping phenomenon through applying rhetorical matrix, while identifying the communicational effect by the rhetorical analysis. 'Verbum' of M. C. Escher, highly nominated optical artist, would be analyzed with visual perception tool to see its rhetorical ability. The research has studied the emotion-evoking effect by various grouping factors in 'Verbum' and specified rhetorical factors of the effects imposed on the communication system. The result can bee seen through the analyzed table categorized by rhetorical style. By this analyze, the communicational effects arisen through Gestalt Grouping Principle experiment can have some discussions like below. Firstly, the communication effect induced by grouping factors can be systematically analyzed through design rhetorical matrix and identifier. Additionally, if the communication effects of Gestalt principle are systematized by perceptional types, it will be also possible to systematize the strongly attentive optical works. Secondly, considering the multiple forms of grouping factors mentioned above in optical art, individual investigation with an integrative analysis and evaluation is required. However the limit is that those kind of investigations hasn't been accomplished yet. So far, the Gestalt Grouping Principle has been efficient and has limitless possibility of further development. When this principle is applied as a factor of a design model's representation, this would definitely satisfy the society's need of instant communication and be a good way to express the message.