Hospitality Design Study of Public space and Commercial space

(Background and Purpose)The government is proposing a policy named Government 3.0 due to the judgment that there is an urgent necessity of an interactive and customized administrative service provision system establishment through individual citizens’ widespread participation using the recently rapidly spread wireless internet and smart phones. Due to such influence there has been an increase in demand of service quality in private space and the service in public space is evolving to the level of private enterprises. Realizing the importance of service quality in public space, government departments are devising sustainable innovative solutions to provide a user customized service overall, but service in public space does not reach the level of service in commercial space. Out of service design related to space, there is especially a lack of research on hospitality design with which the user can feel hospitality through the space. Therefore, this research seeks to provide a direction of improvement to hospitality design in public space through grasping characteristics of hospitality design in commercial space in which hospitality is better. (Research Method) Before conducting research, the background of public space and commercial space and the characteristics of hospitality service that can be provided in space were examined through theoretical study. Based on this a case study examining the differences in hospitality service design in public space and that in commercial space and deduced meaningful conclusions. (Results) In terms of commercial space, banks, in which interactive tasks inevitably exist, and in terms of public space, community centres, representative interactive space, were selected to be examined. After a case study, subjects were analysed through a quantification of hospitality, using Rust et al. (1995)’s rating scale that defined hospitality as a state of high customer satisfaction, 80 points and above meaning hospitable, 70 to 80 points meaning normal treatment, and 70 and below meaning unhospitable, with a median of 70. An average of human, material, and systemic elements were presented in a diagram. (Conclusion) This research offers the positive aspects of commercial space as a solution for improving public space by analysing hospitality service in commercial space and in public space with objective standards and hopes it would be used as meaningful research by public space-related practicians or professionals in structuring space.