호텔 키리스(keyless) 시스템이 소비자 사용의도에 영향을 미치는 연구: 혁신 저항의 조절효과를 중심으로

This study inspected the effect of innovation resistance on consumers’ intentions with a moderating effect to use a keyless system in the hotel industry. The fever of ICT, a smart hotel service, is sweeping throughout the globe, and the interest in a new smart hotel service called ‘keyless system’ is also rising in Korea. Despite the increase of interest in smart hotel service due to the influence of ICT, it is not spreading rapidly. The reason would include consumers’ intentions about system related privacy, such as security, and perceived risk. In reviewing the recent and past advances in the study of UTAUT2, this article provides an overview of existing research into UTAUT2 and addresses issues of terminology and definition. A sample of 300 customers who stayed at the hotel was used in the analysis. Of the 300 surveys collected 281 were considered valid and used for the analysis. According to the result, based on the UTAUT2, consumers’ keyless system service acceptance intention and use were researched by adding system-related privacy, perceived risk. The moderation effect of innovation resistance between hedonic motivation and customer’s intention is statistically significant. This study found that performance expectancy, social influence, hedonic motivation, habit, system-related privacy, and perceived risk have influences on consumers’ acceptance intention, As for the moderating effect of innovation resistance, the significant moderating role only exists between hedonic motivation and consumer’s acceptance intention.