Business Model 특허분석을 통한 모바일 서비스 연구
A Study on Mobile Service through Analysis of Business Model Patents
양현림(대구경북과학기술원); 오호연(경기대학원 산업경영공학과); 이홍주(경기대학교); 장태우(경기대학교)
21권 4호, 71~89쪽
초록
his study proposes a new approach on how to analyze business trends from business model patents. From IPC:G06Q(Business Model) patents in mobile industry, we analyzed abstract data using Association-Rule Text Mining and Co-Occurrence Matrix analysis. Those two techniques were complementary to each other, and we could find out the trends of mobile industry. We also suggest CASA plot, which is a great method to illustrate the service trends. It includes the informations of keyword-importance, frequency and centrality. Using CASA plot, we could have a single view of the understanding movement in mobile industry by year.
Abstract
his study proposes a new approach on how to analyze business trends from business model patents. From IPC:G06Q(Business Model) patents in mobile industry, we analyzed abstract data using Association-Rule Text Mining and Co-Occurrence Matrix analysis. Those two techniques were complementary to each other, and we could find out the trends of mobile industry. We also suggest CASA plot, which is a great method to illustrate the service trends. It includes the informations of keyword-importance, frequency and centrality. Using CASA plot, we could have a single view of the understanding movement in mobile industry by year.
- 발행기관:
- 한국경영공학회
- 분류:
- 산업공학