플랫폼 비즈니스에서의 승자독식 현상에 영향을 미치는 서비스 특성
Service Characteristics Leading to “Winner-takes-all” Phenomenon in Platform Business
전익진(현대오토에버); 안재현(KAIST 정보미디어 경영대학원); 김도훈(경희대학교)
33권 4호, 33~49쪽
초록
The market of platform business is typically served by a few dominant players, presenting “winner-takes-all” phenomenon. This study aims to find service characteristics leading to the phenomenon. Six different servicecharacteristics were considered : Same-side network effect, cross-side network effects, entry barrier, multi-homing cost, switching cost, and heterogeneity of preference. To assess the degree of concentration of market share, HHI (Herfindahl-Hirschman Index) is calculated for top three major players. Based on the HHI value, 10 most eminent platform businesses are classified into three different segments and each segment is characterized with key factors. The results from this study provide some insight into the strategic management of platform business.
Abstract
The market of platform business is typically served by a few dominant players, presenting “winner-takes-all” phenomenon. This study aims to find service characteristics leading to the phenomenon. Six different servicecharacteristics were considered : Same-side network effect, cross-side network effects, entry barrier, multi-homing cost, switching cost, and heterogeneity of preference. To assess the degree of concentration of market share, HHI (Herfindahl-Hirschman Index) is calculated for top three major players. Based on the HHI value, 10 most eminent platform businesses are classified into three different segments and each segment is characterized with key factors. The results from this study provide some insight into the strategic management of platform business.
- 발행기관:
- 한국경영과학회
- 분류:
- 경영학