카지노 기업의 사회적 책임에 대한 중요성 인식과 카지노산업에 대한 태도, 카지노 개발 찬반 간의 영향 관계 탐색: 제주 지역을 중심으로

The purpose of this study is to suggest implications for the sustainable casino industry by examining the relationships among the perceptions on the corporate social responsibility, attitudes on the casino industry, and supports on casino development of residents. In total, 768 cases are used to analyze the structural equation model. As a result, economic responsibility and community-environmental responsibility have significant direct effects both on positive and negative attitudes. However, law-ethical responsibility is significantly effective only on positive attitudes. More importantly, economic responsibility has plus effects on positive attitudes, but minus effects on negative attitudes. On the contrary, other CSRs have reverse effects on attitudes – minus on positive and plus on negative. Finally, academic and practical implications are provided.