서비스디자인의 지식재산권 보호

As manufacturing industry was dominant in earlier stages of industrialization, industrial design, which is closely linked to industries, has also mainly evolved around the areas of manufactured products and their packaging. And industries, which have become increasingly diverse and sophisticated beyond manufacturing, have contributed to the immense expansion and diversification of industrial design as well. It is worth noting, in particular, that the emergence and development of services or the service industry previously unwitnessed in earlier stages of industrialization has accordingly given rise to the emergence of service design. Service design, as a newly emerged realm, has drawn intense attention from the design industry and the academia, but legal protections for it haven’t been sufficiently prepared in the area of intellectual property rights laws. In this regard, the Industrial Design Promotion Act, which was enacted against this backdrop, has encompassed service design as a part of industrial design areas. Yet, the legal system related to the intellectual property rights has not fully provided legal protections for service design, if not none. Service design is yet to be defined more clearly as an all agreed-upon concept. However, preceding studies have found that service design can be understood as the design of processes which enable users to experience and recognize invisible services in a way their worth can be clearly visualized. Since industries and services are inseparable today, the service design itself converges all different types of existing industrial designs. It is foretold, therefore, the service design will expand into a broader and more diversified area, drawing numerous interested parties who will be in a growing need of appropriate legal protections. In this respect, this study reviews the concept and types of service design and ways to protect intellectual property rights on the service design-applied outputs or deliverables under the Design Protection Act, the Copyright Act, the Trademark Act, the Patent Act, and the Utility Model Act. And then, it explores ways to protect intellectual property rights on service design as a process or journey of creating user experience.