안리아레이지의 패션에 나타난 혁신적 디자인 발상

The expression of fashion is magnified with the introduction of modern high technology while the study about the innovation of design tends to be concentrated in technology. Accordingly, this study gave attention to the innovation of thinking and researched types of the innovative design idea and its meaning, focusing on cases of Anrealage that have been presenting unique ideas consistently. This study examined the root of design idea of Anrealage by collecting related information and reviews through a brand website and literature. Also it classified the types of idea and analyzed the meanings through design cases for 11 years. As Anrealage is the fashion brand that seeks a change of thinking and a experimental concept, the innovative thinking that combines reality, unreality and age is the important root of design idea of Anrealage. The types of innovative idea of Anrealage were analyzed to 1) the expansion of many sides by protrusion, segmentation and connection of sides, 2) the distortion of scales that transforms into the form of usual clothes on extreme scale, 3) the reversal of outline, in which the strange form is reversed in the form of clothes, 4) the illusion of visual perception due to motion by duplicate images and Trompe l'oeil, 5) the reaction of light through changes of color and shape by technology. These ideas have a significance to try the combination of space and body by thinking outside the box, to pursue the play between virtuality and actuality and to enable experimental and realistic design approach through coexistence of surrealism and realism by realizing clothes as one space and thinking about various forms. This study is meaningful to propose the types of interesting fashion design idea through the case analysis of Anrealage and to discover the value of innovative design idea that is being attempted from different points of view.