예술가 창업 지원 사례 연구 - 예컨대 프로젝트를 중심으로

The government currently provides various types of “art incubator” programs that promote Creative Economy, especially supports for start-up in arts than ever. Therefore, various arguments and concerns came up on this point: What is start-up in arts, what is needed for a successful start-up in arts, and how artists can keep a balance between arts and business. In this paper, we developed a discussion around the following three topics. First, by considering the relevant prior literature, this study examined the meaning and the concept of artists entrepreneurship, and relevant start-ups. Second, we investigated the sustainable growth in arts business based on the comprehensive entrepreneurship support programs. Third, by exploring Ye-Kun-Dae Project, we presented an activation plan and discussed the meaning and value of cases of start-up incubator for artists. We conducted in-depth interviews and case analyses. In result, we discovered that when artists establish a business, they do not simply pursue the economic profit, considering characteristics of the arts such as value, virtue, and ecology. Entrepreneurship in arts business should include a social role and function of the artist. If we want to talk about the success of arts business, we should consider aspects such as social contribution, cultural and artistic value, as well as the contents of artistry and profitability.