소비가치가 재구매 의도에 미치는 실증적 연구
Empirical Study on the Consumption Value of Repurchase Intentions
정순석(한국교통대학교); 김광수(한국교통대학교)
18권 4호, 151~160쪽
초록
In this paper, we present the theoretical aspects and practical implications in terms of the following: First, the consumption value of the consumer is validated against the effects of the smart phone. Second, the consumption values by brand has its purpose is to verify the differences by navigating to the impact of repurchase. The data was collected in a self-administered survey 210 undergraduate students, using smartphone between september 9th-30th, 2014. A total of 152 questionnaires were collected and used for the data analysis.
Abstract
In this paper, we present the theoretical aspects and practical implications in terms of the following: First, the consumption value of the consumer is validated against the effects of the smart phone. Second, the consumption values by brand has its purpose is to verify the differences by navigating to the impact of repurchase. The data was collected in a self-administered survey 210 undergraduate students, using smartphone between september 9th-30th, 2014. A total of 152 questionnaires were collected and used for the data analysis.
- 발행기관:
- 대한안전경영과학회
- 분류:
- 안전공학