스마트폰 뉴스의 이용행태가 만족도와 지속적 이용의도에 미치는 영향

Smartphones optimized for the mobile Internet environment are shaking the media ecosystem. News has also emerged as a new way of producing and distributing news based on mobile, and in particular, especially the use of applications to receive news. This study focuses on smartphone news applications as a new form of using news. The purpose of this study is to investigate the effect of smartphone news application usage motivation and news value evaluating on the satisfaction and usage intention of news application. As for the motives of smartphone news viewing, five factors were constructed: participation seeking, rest seeking, information seeking, active seeking, habitual viewing. News value appeared as three factors: reliability value, diversity value, understand ability value. The motivation for smartphone news use has a statistically significant effect on the satisfaction and the intention of continuous use. In addition, the news value of smartphone has a statistically significant effect on satisfaction and the intention of continuous use. These findings will help guide smartphone news application development and contribute substantially to the commercial growth of smartphone news applications.