Corporate Social Responsibility and Organizational Commitment: A Mediating Role of Moral Identification

This study explores the question how employees perceive corporate social responsibility (CSR) and how their perceptions affect organizational commitment. In doing so, this study offers a finer-grained account for the relationship between CSR perception and employee commitment by discerning affective from instrumental commitment, and introduces the emerging construct of moral identification as a feasible mediating mechanism. Using 589 hospital employees (doctors, nurses, and staffs), we found that overall CSR perceptions lead to affective commitment, but not to instrumental commitment, and moral identification plays a critical mediating role. This study contributes to micro-CSR literature in a theoretically and methodologically meaningful way.