호텔기업의 창조경영을 기반으로 한지속가능경영활동이 경쟁우위 및 경영성과에 미치는 영향

The purpose of this study is to test the structural relationships of creativity management, sustainability management activity, competitive advantage and business performance among the Hotel industry. To accomplish the study goal, a field survey was conducted by the customers in the Deluxe Hotel in Seoul area. The statistical tools to be undertaken in this research were frequency analysis, exploratory factor analysis, reliability analysis, correlation analysis, confirmatory factor analysis, and covariance analysis using the statistical package of SPSS(12.0) and AMOS(6.0). The results of this study were summarized as follows; First, all of the promotion factors, major activities positively affect on the level of hotel enterprise sustainability management activity, competitive advantage and the level of business performance. Second, economic sustainability, environmental sustainability has a significantly positive effect on the competitive advantage. Third, economic sustainability, environmaetal sustainability has a significantly positive effect on the business performance. At the last chapter, the paper concludes with discussions and the managerial implications for the effective industries policies.