전자상거래 사이트의 시스템 품질 및 정보 품질과 이용 의도: 전자상거래 채널과 상품 가격의 조절 효과를 중심으로

erce, firms in the sector are faced with intensified competition. Further, rece nt advances in mobile technologies h ave led to rapid replacement of the existing PC channel by the mobile ch annel. These changes pose a serious challenge to the e-commerce firms th at try to get the nod from consumers and thereby increase their business performance. This study aims to exa mine determinants of the e-commerce user’ intention to use e-commerce sy stems, with a focus on the role of qual ity factors of the e-commerce site. Sp ecifically, we empirically investigate t he effects of the e-commerce site’s sy stem quality and information quality on the intention to use. We also examine how the type of e-commerce channel and the level of product price moderat e the effects of the two quality factors. Based on an online experiment, we find that both system quality and infor mation quality positively influence the intention to use. Further, the result sh ows that compared to in the PC chan nel, the impact of system quality is mi tigated while the impact of informatio n quality is enhanced in the mobile channel. However, the level of product price is found not to have any signific ant moderating effects. We discuss th eoretical and managerial implications based on the results.