국제합작투자기업의 역량축적 과정에 대한 연구: 동서식품 사례

International joint ventures can have different learning or capability building pattern from that of businesses which entered foreign markets independently or local businesses. The paper showed that successful capability building is possible for a local partner of joint venture by combining the knowledge transferred from its foreign partner with existing resources based on appropriate learning ability(absorptive capacity) and combinative capability. It also showed that capability building by international joint ventures have a similar pattern with that of dynamic capability building. International joint ventures in the early stage do not have sufficient resources or capabilities needed to succeed in the local markets, but those with learning ability can build capabilities quickly through such means as knowledge transfer from foreign partners, external strategic alliance and learning by trial and error. It was also recognized that these means of capability building gradually changed with the growth of the joint ventures and maturation of relevant markets. The paper examined the capability building process through the case of Dongsuh Food, the Korean joint venture of General Foods, a leading food company in the U.S., from 1970 when the joint venture contract was concluded up to today. In particular, an in-depth study was made on the technology development, acquisition of marketing capability and development of new products based on these capabilities. Finally, research propositions were drawn from the results of the study.