호텔의 지속가능경영 노력이 기업성과에 미치는 영향 연구

Sustainable management is a strategic and differentiated effort for the present and future, and a way for companies to maintain their operations. The purpose of this study is to examine how hotel sustainable management efforts affect corporate performance. It is composed of the factors of sustainable management (economic responsibility, social responsibility, and environmental responsibility) and corporate performance (financial performance and non-financial performance) of independent variables based on preceding research. For hypothesis 1, economic responsibility and environmental responsibility were positively related to financial performance. Hypothesis 2 showed that social responsibility and environmental responsibility were positively related to non-financial performance. The implication of this study is that corporate social responsibility and environmental responsibility have emerged as important factors influence the economic performance of companies. In addition, corporate sustainable management efforts have had a major impact on corporations as a way of communicating with customers. In other words, hotels’ sustainable management efforts are the driving force for economic performance and the key to achieving competitive advantage. Finally, because the characteristics of general business and the hospitality industry are different, it is necessary to conduct research on sustainable management in accordance with the hotel industry.