서비스디자인 방법론을 적용한‘A’도시 국제디자인페어 사례연구 - 행사기획을 중심으로 -

The purpose of this study was to make a more differentiated event planning rather than established by the meeting of the existing planning experts. As a research method for this, we used the service design methodology for event planning centered on users(citizens, visitors). First, service design concept was defined through reference literature review and service design process and methodology were applied to derive improvement cases. we derived the results of differentiated event planning through conducting a interview and customer journey map for stakeholder and visitors who experienced the service and identifying the complaints and problems and measuring the experience value per touch point, and analyzing the value of importance conducted by expert group. we made a different subject per zone and content that fits with each subject for zone base on people (citizens, visitors) not for contents. Also we expanded the content that participates citizen, professional designers and preliminary designers of each country. (500 works in 28 countries) This is different from the design product-oriented event, which is led by promotion and marketing of corporate product of other international design fair. The purpose of this study is to make event planning that provides easy access for ‘A’ city citizens who have little experience in design works and raises citizen’s understanding of design through participation and experience.