주식시장에서 개인투자성향과 투자정보에 관한 연구

Stock investment becomes one of the most popular investments in these days, and the ultimate goal of investors in the stock market is to maximize profits and minimize losses, in order to achieve this, investors will select based on investment information. namely, the information about the company which we interest is essential to stock investors. Also, investors are affected by their propensity to invest according to their attitude toward risk. With these situations, this research tried to show the private investors' actual performance of Investment by studying individual investors' propensity and Information explore. The purpose of this study is to analyze the effect of investors' propensity and information search on investment satisfaction. The questionary method required some sample surveys. The data of the practical analysis was carried out with the on-line researching method. The researching time was from the 1st of Dec. 2016 to the 15th of Dec. 2016. Of the 357 questionnaires submitted, 7 were deemed inappropriate or incomplete; thus, 350 questionnaires were used in the final analysis of the study. For analysis methodology, this research is using SPSS 21.0 along with analytic techniques, such as implementation of basic statistical analysis, reliability, and regression analysis. The practical analysis results are as follows; Among the investment propensities, profit propensity, analytical propensity, and investment propensity has a significant effect on investment performance. On the other hand, brokerage firm information, firm accounting information, private information has a statistically significant effect on investment performance. Finally, we confirmed the mediating role of investment sentiment.